Web Presence Optimization
Strategies to help get your company or website EVERYWHERE! The web has gone through major shifts in the last few years from the birth of social media websites and the advancements in Search engines. There are many different ways and areas to rank in search engines, easy to get traffic could be awaiting you.
The Easiest Web Presence Optimization Tip
Do you have Facebook, Twitter or Google Plus accounts for your business? GET ONE! read more on how social media optimization can increase your traffic dramatically.
Social media is an easy and free method of advertising, building a following on social media will benefit any type of site immensely.
4 Elements of Successful Web Presence
There are many things that go into Web Presence and when done right your business will have a strong foot hold over your competition. Bellow we will give you a few tips on how to increase your sites web presence.
When creating a website it is important to plan out what information you will display and how the layout will organize your content. It is also vital to plan out how you will link every page together and how to implement successful business web presence strategies.
Before we Begin set some Goals
The very first step before making any improvement to your website is to set some goals to accomplish. Common web presence optimization goals include driving more traffic to your website, creating an online presence, differentiating yourself from competition and to capture leads and increase profits.
Website development is going through a huge shift with the introduction of HTML5 and CSS3. If you are unsure what those letters and numbers mean, they are the coding language of the future! In layman’s terms it is what makes a website. This new website building technology is light weight, meaning it loads fast on mobile devices and is very powerful. Search engines are starting to take into account website load time your company needs to be using the latest technology to be faster than competition.
Social Media Optimization
The term Web Presence has come from the growing popularity of social media like Facebook, Twitter, LinkedIn and Google Plus. Sales professionals best sales pitch is a referral from family or friends a buyer is more inclined to get a product from a referral than any other type of marketing. Social Media has given us this same word of mouth reaction. People from all over the world are interconnected on social media and news spreads fast. The use of like buttons can be a great way to increase your popularity and your businesses profit.
Blog or News Section
It is important to keep your content updated to inform your visitors on the most current information and give more reasons for return visits. Google has recently added features for its users to find the most recent information with its advanced search functions. We use the term blog to represent an area on your website where you can post content daily or at least a few times a week. Keeping your site updated with fresh content will not only give your readers reasons to check back often but also land your website high rankings when people search for recently written content.
Email newsletters have become one of the biggest marketing and advertising strategies of this century. If your site does not run a newsletter you are losing business, Newsletters can help gain return visitors as well as increased sales. We urge every site to add a newsletter signup section an start building an opt-in email list. Read how you can Optimize Newsletters
SEO – Search Engine Optimization
SEO has been moving more and more towards local searching, and it makes sense. If you were a user on Google looking to order pizza, would you not like to see search results for pizzerias that are within your area? when Optimizing your site for SEO you need to understand your target audience and their location, there are a few ways to target a demographic. One being using geo target meta tags and micro formats. Another is to put your target location in the title tag. Here is an example of a site that is targeting the keyword for Barrie SEO they have implemented the above strategies to get on the first page of search engines for that exact keyword.