Reputation Management Services
Clean the internet of bad reviews of your business and products
Reputation Management has become an ongoing issue in an increasingly globalized market place, as competition between rival industries, firms and conglomerates has become less about being able to offer new and innovative products and services, but rather about a more underhanded and seedy approach. Whether competition is on a small local level, or a large scale global level, companies can see unexpected downturn based on negative customer reviews, propaganda, or unsubstantiated claims. With the increased anonymity and accessibility of online social networking, third party watchdog groups and customer satisfaction websites, it has become very simple for anyone to post negative feedback for a large audience to see. By taking advantage of the boom in customer review and testimonial based sites and online consumer watchdog groups, competition between businesses has become a political battle between rival smear campaigns which are cheap, easy to access and can be extremely detrimental to a company, business, or individual’s reputation.
With the prevalence and emergence of social media and social networking sites as viable means of communication and advertising, businesses both large and small find themselves victims of a variety of defamatory actions, often perpetrated by competitors or their third-party partners. Small businesses can find that third party “review” sites offer negative and often untrue “Customer Testimonials” claiming unfair pricing, services or inferior product quality. Quite often, these attacks can appear along with a company’s profile page on social networking sites or in the giant of modern industry: Search Engine Results. A harmful report on an individual or company’s personal or professional reputation can cause a decrease in site traffic and product sales alike, and is often a frontline method of combat in an increasingly competitive marketplace.
This type of intentional slander is the focus of reputable Reputation Protection Service providers. While third party reviews of a product or service can fall into a gray area as far as slander and liable laws are concerned, the legal cost of pursuing either is neither time nor cost efficient. Rather, by the same SEO (Search Engine Optimization) methods which see a company’s page attract visitors, reputation management services seek to bury the negative or harmful reviews and testimonials by promoting positive reviews regarding a company’s products or services, thus pushing the negative pages off the first few pages of search engine results.
Reputation Management offers companies the opportunity to protect their reputation and image, although we can be certain that this type of service is double-sided. For example, reputable businesses providing new technology services can often find themselves victims of slanderous and untrue reports, either critiquing the reliability or safety of their products by competitors seeking to gain a foothold selling the same or very similar technology. In this case, the use of Reputation Management Services can be a wise investment to help smaller businesses avoid being debased by competition. By using the same service, however, a business seeking to distribute a product they know to be ineffective, or offer services they know to be inferior can rely on Reputation Protection agencies to bury the negative reviews and provide consumers with a false profile of their business.