The Definition of Web Presence
What is Web Presence and why do you need it? This post is to help you understand the concept, what you can do about it, and how I can help.
Web Presence has different names such as internet presence and online presence, but they all carry the same meaning.
Web Presence is defined on Wikipedia as being “the appearance of a person or organization on the World Wide Web.” And “the amount of web presence can be measured in the amount of sites a organization or individual has, which can include their own website, social network profiles, and their site’s search engine ranking, traffic, popularity, and backlinks.”
With that defined, you only need to ask yourself…how is your web presence? Is one website enough? Would picking out a single social site benefit me?
Web Presence is more than Search Engine Optimization or SEO. Its about where you are on the web, how good that content is and how it relates to the other pieces.
Getting people to notice you is the number one goal with web presence. And how well and effective you can do that is up to you or the job of a web presence manager.
A web presence manager does just that, they manage your web presence. Just in the same way a band manager manages a band, a web presence manager takes on the task of making and implementing decisions that effect the outcome of your presence on the internet.
Whether you use a web presence manager or manage you web presence yourself, the important thing to remember is that you need a web presence if you are to stick out in the vast sea of competition.